Every artist that asks a professional for his or her help is asking for an investment. It might be an investment of time or money but either way, every minute is an investment. Today’s artists, more than anything, must be savvy hustlers. You have to learn how to survive to thrive. This doesn’t mean that they have to do everything yourself, but that’s a whole other discussion.
Along with all of the standards, talent, drive, dedication, commitment, attitude, mentality, etc. today’s artists must understand how to generate revenue. It doesn’t have to be a lot but it does need to be enough to survive and pay for some professional services.
The idea that if you just keep flooding the market with music or if you play enough someone will come along and ‘discover’ you do not exist. You need to learn how to engage fans on a micro level. The numbers don’t need to be astounding but you should be constantly adding engaged fans. Fans that buy, comment, tag, and share your music.
As usual, I don’t want to be one of those guys that just tells you what you’re not doing without offering a solution. There’s never a single solution for every act but you have to start somewhere. If you a performing live a lot you should be attempting to sell some form of merchandise. This sounds simple but I go to a lot of performances where I don’t see the aspiring acts engaging with the crowd.
Start with something small, stickers, thumb drives (with your music), 1 to 5 dollar items. It’s never enough to survive on, or even feel like you’re making a dent, but you are. You are building the foundation for the rest of ‘your business’.
There’s a reason this has worked for so many people. It creates a habit of ‘working’, and as your career progresses you will allocate that time to other work as you relinquish duties like merchandise sales. But in the beginning, you are responsible for creating something worth investing in.
Sign up for the BSMG Artist Development Blog Mailing List Right HERE